The LatinCup was born in 2005 with the sole objective of bringing together in an extraordinary location the main leaders of the IT market in the Southern Cone and their suppliers from the USA. Intcomex and Bell MicroProducts were recurring sponsors in the editions from 2005 to 2009. Ten years later The LatinCup returned to the Dominican Republic, expanding its spectrum to the entire region of Central America and the Caribbean.
Today, The LatinCup is the highest-ranking event in the industry where the founders of wholesalers, integrators, retailers, and government representatives in the educational or financial segment of the entire region meet for four days in a quiet and refined place to generate new business relationships, plan regional projects and exchange visions of what the market will hold for next year.
Rocco Forte Verdura Resort in Sicily, Italy has been designated the 2024 venue. From March 18 to 22, The LatinCup will host forty of the most influential people in the IT market from the Central American, Spanish Caribbean, English Caribbean and Southern Cone region .